social media

Social Media – The New Fourth Estate

A discussion on social media replacing and taking over traditional news media and influencing the news and news makers. Re-evaluating the need to look at the news media in any format and how social media is disrupting and ripping apart traditional business models and news reporting.

 

Public Relations Spending – Current Trends

A look at how public relations spending is going to become expensive due to trust issues with brands and how social media is increasingly eating into traditional advertising avenues and changing the market scenario bringing in a fundamental shift in how brands and customers interact.