News Media and Changes

A look at why the news media is being beaten in its own game and getting replaced by social media a preferred source of news. The Fourth Estate or the fourth pillar of democracy is increasingly becoming an empty shell that is pandering to ideologies than be true with news.

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Public Relations Spending – Current Trends

A look at how public relations spending is going to become expensive due to trust issues with brands and how social media is increasingly eating into traditional advertising avenues and changing the market scenario bringing in a fundamental shift in how brands and customers interact.

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