Bloggers & Social Media Influencers Are Not Con Artists

Bloggers and social media influencers are mere pawns with no say in the marketing process. Marketing teams have the greatest leverage to make the most out of the relationship and need to take the responsibility to improve the market for they hold the purse strings.

Blaming members of the value chain is the easy way out and does not absolve the marketing teams of brands from not asking the tough questions and looking at real numbers. Read more

social media

Social Media – The New Fourth Estate

A discussion on social media replacing and taking over traditional news media and influencing the news and news makers. Re-evaluating the need to look at the news media in any format and how social media is disrupting and ripping apart traditional business models and news reporting.


Gujarat Election – Campaign Differences

A layman outlook of what the Gujarat election highlighted in terms of voter behaviour and how it impatcs Prime Minister Narendra Modi and the government and opposition behaviour. The questions raised and the comments of the opposition and what worked did not work for the ruling party.

The missteps of the opposition such as statements calling the Prime Minister Narendra Modi a lower caste person and the comments that were used against the opposition and the impact that it might have on the election results.

Public Relations Spending – Current Trends

A look at how public relations spending is going to become expensive due to trust issues with brands and how social media is increasingly eating into traditional advertising avenues and changing the market scenario bringing in a fundamental shift in how brands and customers interact.