social media

Social Media – The New Fourth Estate

A discussion on social media replacing and taking over traditional news media and influencing the news and news makers. Re-evaluating the need to look at the news media in any format and how social media is disrupting and ripping apart traditional business models and news reporting.


Gujarat Election – Campaign Differences

A layman outlook of what the Gujarat election highlighted in terms of voter behaviour and how it impatcs Prime Minister Narendra Modi and the government and opposition behaviour. The questions raised and the comments of the opposition and what worked did not work for the ruling party.

The missteps of the opposition such as statements calling the Prime Minister Narendra Modi a lower caste person and the comments that were used against the opposition and the impact that it might have on the election results.

IT Sector Layoffs – New Jobs

The new jobs that have replaced the older IT jobs are a new challenge to many as there is a lack of human capital in them and adding to the vicious cycle of joblessness on one hand and increased demand for new and scarce professionals on the other effectively keeping the balance maintained as it was in the past.

Human Capital and Human Resources – Today & Tomorrow

Human capital and human resources are divergent ideas today for the role of the human resources as its practiced today is incapable of impacting change for the positive. This is primarily because human resources went the process route and can be outsourced just as easily but human capital demands that human resources move out of process orientation to a real human orientation.

This podcast is a look at the same challenge.

Public Relations Spending – Current Trends

A look at how public relations spending is going to become expensive due to trust issues with brands and how social media is increasingly eating into traditional advertising avenues and changing the market scenario bringing in a fundamental shift in how brands and customers interact.

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