Bloggers & Social Media Influencers Are Not Con Artists

Bloggers and social media influencers are mere pawns with no say in the marketing process. Marketing teams have the greatest leverage to make the most out of the relationship and need to take the responsibility to improve the market for they hold the purse strings.

Blaming members of the value chain is the easy way out and does not absolve the marketing teams of brands from not asking the tough questions and looking at real numbers.

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